Privacy Policy

This Privacy Policy explains how Fresh Bet, operated via the website freshbetis.com and related domains, collects, uses, discloses and protects your personal data when you visit our websites, open an account, participate in games, or otherwise interact with our services. It applies to all visitors, registered players and other individuals whose personal data we process in connection with the provision of our online gambling services.

This Privacy Policy is prepared in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and relevant industry standards. It also takes into account comparable principles under other data protection frameworks, including EU GDPR and Mexican privacy legislation where applicable to users located in those jurisdictions. This Privacy Policy is effective and deemed current as of 6 November 2025, and it replaces any earlier version published on our websites.

Who We Are

The online casino offering presented as Fresh Bet on freshbetis.com (and any related domains, including freshbet.com) is operated by Ryker B.V., a company registered in Curaçao under company number 154186. Ryker B.V. is the primary data controller responsible for the processing of your personal data in connection with the operation of our online gambling services.

Ryker B.V. operates under the Curaçao eGaming licence 1668/JAZ, issued by Curaçao eGaming (CEG). Certain payment and processing services may be carried out on our behalf by our affiliated company Ryker Development Limited, a limited company established in Cyprus, which acts as our payment processor and may be considered a joint controller or processor for specific operations described in this Privacy Policy.

Because some of our players are located in the United Kingdom, we apply the standards of the UK GDPR and the Data Protection Act 2018 to our processing activities, even though Fresh Bet is not licensed by the UK Gambling Commission and is regulated primarily under Curaçao law.

We have appointed a dedicated data protection function to oversee privacy compliance across our operations. You can contact our data protection team or Data Protection Officer (DPO) regarding any privacy-related question, request or complaint by using the contact channels provided in the "Complaints & Contacts" section below and via the contact options available in your account area or on freshbetis.com.

What Personal Data We Collect

We collect only the personal data necessary to provide and improve the Fresh Bet services on freshbetis.com, meet our legal obligations, and protect you and us from fraud and abuse. The categories of data we may process include:

Identification and contact data: full name, date of birth, country of residence, address details (where provided), username, password, e-mail address, telephone number, copies or details of identity documents (passport, ID card, driving licence), and proof-of-address documents submitted for KYC and verification.
Account and transactional data: account ID, registration date, account status, balances, deposits and withdrawals, payment methods used, currencies, bet stakes, wins and losses, bonus usage, loyalty status, and related account history.
Payment and financial data: partial payment card details (masked), e-wallet identifiers, bank account identifiers and transaction references, cryptocurrency wallet identifiers where applicable, payment approvals, chargeback data, and anti-fraud risk indicators. We do not store full card numbers in plain text and use payment providers that comply with applicable security standards.
Technical and device data: IP address and IP-based location, device identifiers, operating system and browser type, language and time-zone settings, access times and dates, session IDs, log data, and other information transmitted by your device when you access freshbetis.com or related domains.
Usage and behavioural data: pages visited, buttons clicked, session duration, game preferences, betting and gaming history, response to promotions, communication preferences, and information about how you interact with our emails, live chat and support channels.
Cookies and similar technologies: identifiers stored via cookies, web beacons, pixels, SDKs or similar tracking technologies that enable us to remember your preferences, secure your sessions, perform analytics, and deliver personalised content or marketing, in accordance with our Cookies & Tracking Technologies section.
Support and communication data: records of your communications with us (e-mails, chats, support tickets), information voluntarily provided in surveys and feedback forms, complaints, and documentation submitted in connection with disputes or self-exclusion requests.
Risk, compliance and AML data: information collected during KYC/AML checks (including verification responses from third-party providers), sanctions screening results, source-of-funds information where requested, and internal risk assessments used for fraud prevention, anti-money laundering and safer gambling measures.

Legal Basis for Processing

We process your personal data only where we have a valid legal basis under the UK GDPR (and, where applicable, EU GDPR or comparable regimes). Depending on the context, we may rely on one or more of the following grounds:

Performance of a contract: We process data that is necessary to create and manage your account, provide access to games and betting services, process deposits and withdrawals, administer bonuses and promotions, verify your identity, provide customer support, and otherwise perform the Terms and Conditions you agree to when using Fresh Bet on freshbetis.com.
Compliance with legal obligations: We are subject to legal and regulatory requirements, including anti-money laundering (AML), counter-terrorist financing (CTF), fraud prevention, taxation and accounting obligations. To comply with these, we must conduct KYC checks, monitor transactions, retain certain records for prescribed periods, and share information with competent authorities and regulators where legally required (for example, with Curaçao eGaming or financial intelligence units).
Legitimate interests: We process certain data on the basis of our legitimate interests, provided these are not overridden by your rights and freedoms. These interests include: maintaining the security and integrity of our platforms; preventing abuse, fraud and money laundering; defending and exercising legal claims; improving and optimizing our services and user experience; conducting non-intrusive analytics and statistics; and managing our business operations, including risk management.
Consent: In some cases, we rely on your explicit consent. This includes sending direct electronic marketing (e-mail, SMS, push notifications) where consent is required, using certain categories of non-essential cookies and tracking technologies, or processing special categories of data if you voluntarily provide them (for example, medical information related to responsible gambling assessments). You can withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
Protection of vital interests and public interest: In rare situations, we may process data to protect vital interests of you or another person (for instance, when we reasonably believe there is an immediate risk of serious harm) or where required for reasons of substantial public interest under applicable data protection laws, such as preventing serious crime or fraud.

Where we rely on legitimate interests, we carry out a balancing assessment to ensure that our interests do not unfairly override your privacy rights. You have the right to object to processing based on legitimate interests, as described in the "Your Rights" section.

Purpose of Processing

We use the personal data we collect for clearly defined purposes, which align with our contractual and legal obligations and with your expectations as a user of Fresh Bet on freshbetis.com. In particular, we process your data to:

Provide and manage our gambling services: creating and administering user accounts, verifying your age and identity, enabling deposits, wagers and withdrawals, crediting winnings, processing chargebacks and refunds, and providing multi-currency support and access to our game portfolio.
Operate, maintain and improve our platforms: ensuring the technical functioning, performance and security of freshbetis.com and related domains, troubleshooting technical issues, monitoring system stability, and developing new features, products and promotions based on aggregated analytics.
Ensure compliance and responsible gambling: performing KYC/AML checks, transaction monitoring, sanctions screening, risk scoring, and implementing responsible gambling tools such as limits, cool-off periods and self-exclusion, including the logging of relevant decisions and communications.
Provide customer support and communication: handling enquiries, complaints and disputes via e-mail, chat or contact forms; sending service messages such as security alerts, verification reminders, policy updates, and changes to terms; and maintaining records of these interactions.
Conduct analytics and business intelligence: using aggregated and pseudonymised data to analyse user behaviour, game performance, campaign efficiency and market trends, enabling us to improve the overall experience for Fresh Bet players in the UK and other markets.
Marketing and personalisation (where permitted): sending promotional communications, bonuses and offers tailored to your profile and preferences, displaying personalised content on the site, and conducting segmentation and profiling for marketing purposes, subject to your consent and applicable marketing laws.
Protect our legal rights and prevent abuse: investigating and preventing fraud, collusion, money laundering, bonus abuse, chargeback abuse and other prohibited activities; enforcing our Terms and Conditions; and establishing, exercising or defending legal claims.

Disclosure & Sharing

We treat your personal data confidentially and disclose it only where necessary for the purposes described in this Privacy Policy, where we have a valid legal basis, and subject to appropriate safeguards. Depending on your use of Fresh Bet on freshbetis.com, your data may be shared with:

Group entities and affiliated companies: Ryker Development Limited (Cyprus) and other entities within our group that support payment processing, risk management, customer service, IT operations and compliance, acting as processors or joint controllers as appropriate.
Payment service providers and banks: providers of card processing, e-wallets, bank transfers, cryptocurrency gateways and other payment instruments that process deposits and withdrawals on our behalf, subject to strict confidentiality and data security obligations.
Game providers and platform partners: third-party game studios and platform providers (including the Upgaming platform network and related brands infrastructure) that supply casino games, odds and software. Where technically required, they may process limited data such as your account ID, IP address and session data to enable game sessions.
Technology, security and analytics providers: hosting providers, content delivery networks, IT support, monitoring and logging services, fraud detection tools, analytics services and marketing technology platforms that assist us in operating and optimising our services.
Regulators, authorities and dispute bodies: Curaçao eGaming (licence 1668/JAZ), financial intelligence units, law enforcement agencies, tax authorities, courts and other competent authorities where we are legally required to share information, or where necessary to establish, exercise or defend legal claims. Because Fresh Bet is not licensed by the UK Gambling Commission, UK-specific gambling ADR bodies such as IBAS are generally not available; instead, players may escalate certain gambling-related complaints to Curaçao eGaming as described on their website.
Professional advisers: lawyers, auditors, accountants, consultants and other professional advisers bound by confidentiality obligations, assisting us with audits, compliance reviews and legal matters.
Marketing and affiliate partners: affiliates and advertising networks that promote Fresh Bet, as well as e-mail and SMS service providers that deliver marketing communications on our behalf. We share personal data with these partners only where permitted by applicable law and your consent or preferences, and we avoid sharing more data than necessary.
Business transfers: in connection with a merger, acquisition, reorganisation or sale of assets involving Ryker B.V. or Ryker Development Limited, your data may be transferred to the relevant acquiring or successor entity, subject to continued protection under this or a materially equivalent privacy policy.

Whenever we engage third parties to process personal data on our behalf, we enter into appropriate contracts to ensure they act only on our instructions, implement suitable security measures, and do not use the data for their own purposes beyond what is legally permitted.

International Transfers

Because of the international nature of online gambling and our corporate structure, your personal data may be transferred to, and processed in, countries outside of the United Kingdom, including jurisdictions that may not provide the same level of data protection as the UK.

Primary locations: Your data may be processed in Curaçao (where Ryker B.V. is established and licensed under 1668/JAZ), in Cyprus (where Ryker Development Limited provides payment and operational support), and in other countries where our technical infrastructure, support teams or key service providers are located.
Transfers within the EEA and comparable jurisdictions: When transferring data to service providers in the European Economic Area (EEA) or other jurisdictions recognised by the UK government as providing an adequate level of protection, we rely on the relevant adequacy regulations and contracts that reflect UK GDPR standards.
Transfers to other third countries (including the United States): For transfers to countries without an adequacy decision, we implement appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or other legally recognised transfer mechanisms. Where necessary, we complement these safeguards with additional technical and organisational measures (for example, pseudonymisation and encryption) to mitigate residual risks.
Access from the UK and Mexico: We acknowledge that some users are located in the UK and, potentially, in Mexico or the EEA. In each case, we aim to ensure that cross-border transfers comply with the applicable framework (UK GDPR, EU GDPR or Mexican data protection law) and that your rights and remedies remain effective despite the international nature of our operations.

You may contact us for more details about international transfers relevant to your specific situation, including copies of the standard contractual clauses or equivalent safeguards used, subject to appropriate redaction for commercial confidentiality.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, to comply with our legal and regulatory obligations, and to protect our legitimate interests. Retention periods may vary based on the type of data and the context in which it was collected, but we apply the following general principles:

Player account data: Core account data (such as identification and contact details, account history and KYC records) is typically retained for the duration of your active account and, after closure, for a period generally not exceeding five (5) years from the date of account closure or from the date of your last transaction, whichever is later, unless longer retention is required by applicable AML, CTF or regulatory rules.
Transaction and financial records: Records of deposits, withdrawals, bets, wins, losses and related financial information are retained for periods required under applicable tax, accounting and anti-money laundering legislation. This often ranges from five (5) to seven (7) years after the relevant transaction, depending on the jurisdiction and regulatory guidance.
Marketing and consent data: Records of your marketing preferences, consents and opt-outs are kept for as long as you remain subscribed and for a reasonable period after you unsubscribe (usually up to two (2) years), to demonstrate compliance with consent requirements and to ensure you are not re-subscribed inadvertently.
Technical logs and security data: Security logs, access logs and technical data used for fraud detection and security monitoring are typically retained for shorter periods, often between six (6) months and three (3) years, depending on the risk level and whether the data is relevant to an ongoing investigation or dispute.
Complaints, disputes and legal matters: Data related to complaints, regulatory enquiries and legal proceedings is retained for the duration of the matter and for an additional period necessary to establish, exercise or defend legal claims, which may extend retention beyond the general periods set out above.

When personal data is no longer needed for the purposes for which it was collected, and we are not legally required to retain it, we take reasonable steps to delete, anonymise or irreversibly de-identify it. In some cases, we may retain anonymised or aggregated data that no longer identifies you, for statistical, analytical or business purposes. You may request more specific information about retention relevant to your account via the channels described in the "Your Rights" and "Complaints & Contacts" sections.

Your Rights

As a user of Fresh Bet on freshbetis.com, you benefit from a range of rights regarding your personal data. These rights are primarily derived from the UK GDPR and the Data Protection Act 2018 and, where applicable, are aligned with comparable guarantees under the EU GDPR and Mexican data protection law (including the Federal Law on Protection of Personal Data Held by Private Parties). In particular, you may have the following rights:

Right of access: You can request confirmation of whether we process your personal data and obtain a copy of such data, together with information about how and why it is processed. Where technically feasible, we may provide self-service tools in your account area to access key elements of your data.
Right to rectification: You can request correction of inaccurate data and completion of incomplete data. In many cases, you can update basic profile information directly via your account; for other changes (such as rectifying KYC documentation), we may require supporting evidence.
Right to erasure ("right to be forgotten"): You can request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where processing is unlawful. We may need to retain certain data despite your request if required by law (for example, AML and accounting obligations) or to establish, exercise or defend legal claims.
Right to restriction of processing: You can ask us to restrict processing of your data in certain circumstances, such as while we verify its accuracy, assess an objection, or when processing is unlawful and you prefer restriction over deletion. During restriction, we will store your data but will generally not process it further except with your consent or for legal claims.
Right to object: You can object at any time to processing based on our legitimate interests, including profiling related to those interests. We will stop processing unless we demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or unless processing is necessary for legal claims. You always have an absolute right to object to direct marketing, in which case we will stop sending you marketing communications and, where feasible, cease related profiling.
Right to data portability: Where processing is based on your consent or on a contract and carried out by automated means, you can request to receive your personal data in a structured, commonly used and machine-readable format and to have it transmitted to another controller where technically feasible.
Right to withdraw consent: Where we rely on your consent (for example, for marketing communications or certain cookies), you can withdraw it at any time via your account settings, unsubscribe links in marketing messages, or by contacting us. Withdrawal does not affect processing carried out before withdrawal.
Rights under Mexican privacy law (where applicable): If you are located in Mexico and Mexican data protection law applies to our processing of your data, you may also exercise ARCO rights (Access, Rectification, Cancellation, Opposition) and related rights under that framework. We aim to handle ARCO requests in alignment with the procedures and deadlines established by Mexican law, while ensuring consistency with UK/EU standards.

To exercise any of these rights, please submit a request via the contact channels described in the "Complaints & Contacts" section or through the account tools available on freshbetis.com. We may ask you to provide information necessary to verify your identity before acting on your request, especially when sensitive data or financial information is involved.

We aim to respond to all valid requests within one (1) month (30 days) of receipt, as required by the UK GDPR. Where your request is complex or we receive multiple requests, we may extend this period by up to two further months, in which case we will inform you of the extension and the reasons. In general, we handle requests free of charge; however, we may charge a reasonable fee or decline to act on requests that are manifestly unfounded or excessive, in line with applicable law.

Cookies & Tracking Technologies

We use cookies and similar technologies on freshbetis.com and related domains to ensure the proper functioning of Fresh Bet, enhance your experience, perform analytics, and, where permitted, deliver personalised content and marketing. Cookies are small text files stored on your device when you visit a website. They may be set by us (first-party cookies) or by third parties whose services we use (third-party cookies).

Session cookies: These are temporary cookies that remain on your device only for the duration of your browsing session. They enable core functions such as keeping you logged in as you navigate the site, managing your betting slip, and securing your session. Session cookies are automatically deleted when you close your browser.
Persistent cookies: These cookies remain on your device for a longer period or until you delete them. They allow us to remember your preferences (for example, language and region), recognise returning users, and reduce the need for repeated authentication, within reasonable security limits.
First-party functional cookies: These cookies are set by us to provide essential features and improve usability, such as remembering your login state, game preferences and interface settings. Without them, certain services may not function correctly.
Analytics and performance cookies: These cookies (which may be set by us or by third-party analytics providers) help us understand how users interact with Fresh Bet, which pages are visited, which games are popular, and how campaigns perform. The information is usually aggregated and pseudonymised and is used to improve our services.
Advertising and tracking cookies: Subject to your consent and applicable law (including the UK Privacy and Electronic Communications Regulations), we may use cookies, pixels and similar tools to deliver and measure personalised adverts, track conversions, and build audiences for marketing campaigns, including through affiliates and advertising networks.

When you first visit freshbetis.com from the UK or similar jurisdictions, we will display a cookie banner or consent tool that explains the categories of cookies we use and allows you to accept or reject non-essential cookies. You can manage your cookie preferences at any time via the cookie settings panel on the site (where available) or by adjusting your browser settings to block or delete cookies. Please note that disabling certain cookies may affect the functionality and performance of the website and your ability to use some features.

Data Security

We take the security of your personal data and your financial information seriously and implement a combination of technical and organisational measures designed to protect it against unauthorised access, disclosure, alteration or destruction. While no system can guarantee absolute security, we continuously work to maintain a level of protection appropriate to the risks associated with operating Fresh Bet for UK and other players.

Encryption in transit and at rest: Data transmitted between your device and freshbetis.com is protected using industry-standard Transport Layer Security (TLS 1.2 or higher). Sensitive data is encrypted at rest using recognised cryptographic standards, and we apply strict key management practices.
Access controls and authentication: Access to personal data is restricted to authorised personnel and service providers who need it to perform their duties, based on the principle of least privilege. We use strong authentication mechanisms, password policies, and, where feasible, multi-factor authentication for administrative access.
Network and system security: Our infrastructure is protected by firewalls, intrusion detection and prevention systems, anti-malware tools, and monitoring solutions designed to detect suspicious activity. We regularly apply security patches and updates to reduce vulnerabilities.
Segregation and pseudonymisation: Operational and analytical environments are separated where appropriate, and we apply pseudonymisation or anonymisation techniques when processing data for analytics or testing, reducing the risk of identification in non-operational contexts.
Vendor due diligence: Third-party service providers that process data on our behalf are carefully selected based on their security capabilities and contractual commitments. We require them to implement adequate security controls and, where relevant, meet recognised standards.
Policies, training and awareness: We maintain internal policies governing data protection, information security and acceptable use. Staff with access to personal data receive regular training on privacy, security and responsible handling of data, aligned with our regulatory obligations.
Incident response: We maintain procedures for detecting, investigating and responding to potential data breaches. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where legally required, affected individuals, in accordance with the UK GDPR and other applicable laws.

We strive to align our security practices with recognised international standards and frameworks (including those reflected in ISO/IEC 27001 and SOC 2) and to apply industry best practices appropriate to the scale and nature of our operations, even if we are not formally certified under those frameworks.

Complaints & Contacts

If you have questions, concerns or complaints about how Fresh Bet processes your personal data on freshbetis.com, or if you wish to exercise any of your rights, you have several channels available:

Step 1 - Contact Customer Support: We recommend that you first contact our customer support team using the live chat, helpdesk or contact forms provided on freshbetis.com. Support can assist with general questions, account issues, basic data access and preference changes.
Step 2 - Contact the Data Protection Team / DPO: For privacy-specific matters, you may address our data protection team or Data Protection Officer (DPO) by clearly indicating that your request relates to data protection or privacy. You can do so via the dedicated channels made available in the "Privacy" or "Contact Us" sections of freshbetis.com or by referencing your account ID when contacting us through support. This helps us identify your records securely and respond efficiently.
Step 3 - Written complaints: If you prefer, you may submit a written complaint by post to our corporate address as indicated in the legal or imprint sections of our website, specifying "Data Protection" or "Privacy Complaint" on the correspondence. Where possible, please include a detailed description of your concern and any supporting documentation.

We aim to acknowledge receipt of privacy-related complaints within a reasonable period and to provide a substantive response within one (1) month (30 days) of receipt, in line with UK GDPR requirements. If your request or complaint is particularly complex, we may need additional time, in which case we will inform you of the extension and the reasons.

If you are not satisfied with our response or believe that your data protection rights have been infringed, you may have the right to lodge a complaint with a supervisory authority:

United Kingdom: Users in the UK can contact the Information Commissioner's Office (ICO), which is the UK's independent data protection authority. Contact details and complaint procedures are available at www.ico.org.uk.
European Economic Area (EEA): If EU GDPR applies to you (for example, if you are located in the EEA), you may lodge a complaint with your local data protection authority in your country of residence or place of work, or with the authority of the place of the alleged infringement.
Mexico (where applicable): If Mexican data protection law applies to our processing of your data, you may have the right to complain to the Mexican National Institute for Transparency, Access to Information and Personal Data Protection (INAI). Information on how to lodge a complaint can be found on INAI's official website.
Gambling regulatory complaints: For disputes primarily related to gambling fairness rather than data protection, and where local ADR bodies such as IBAS are not available, you may be able to escalate certain matters to Curaçao eGaming, the authority associated with our licence 1668/JAZ (contact details, including helpdesk@curacao-egaming.com, are available on their official website).

We encourage you to contact us first so that we can attempt to resolve your concerns directly and promptly.

Updates

We may update this Privacy Policy from time to time to reflect changes in our services, our data processing activities, applicable laws or regulatory guidance, or technological and business developments relevant to Fresh Bet and freshbetis.com. When we make changes, we will revise the "Last updated" date at the end of this Policy and, where appropriate, provide additional notice.

Notification methods: For non-material updates (for example, clarifications or minor editorial improvements), we may simply publish the updated Privacy Policy on freshbetis.com. For material changes that significantly affect how we process your data or your rights, we will use additional notification channels such as e-mail notices, account dashboard alerts, or prominent banners on the website.
Advance notice for significant changes: Where required by law or where changes materially affect your rights or obligations, we will provide advance notice of such changes, typically at least 30 days before they take effect for ongoing relationships. This gives you the opportunity to review the changes and decide whether you wish to continue using our services.
User options: If you do not agree with the updated Privacy Policy, you may choose to close your account and stop using Fresh Bet on freshbetis.com. In some cases, continued use of the services after the effective date of the updated Policy may be deemed acceptance of the changes to the extent permitted by law.
Versioning and changelog: We keep internal records of previous versions of this Privacy Policy and the dates on which they were in force. For significant updates, we may summarise key changes (for example, new categories of data processed, new purposes or legal bases, or changes to international transfer mechanisms) in a brief changelog or FAQ available on the site.

Last updated: November 2025.